Tarlton Law Library
Jamail Center for Legal Research

Current Trademark Legal Literature

About the “Current Trademark Legal Literature” website: The "Current Trademark Legal Literature" website is a resource for keeping informed of current articles related to U.S. trademark law. This service is edited by Jane O'Connell, Associate director for patron services, instruction & research at the Tarlton Law Library. Law Library staff reviews law journals and law reviews (and a great many other legal periodicals) as they are received in the library. We examine the table of contents of all of these publications and identify any article concerning U.S. trademark law. We then input the basic bibliographic information about each article into this database, and scan the first page of the article. The availability of the first page of the article should better enable readers to know if they are interested in reading the whole article. Articles will be added two to three times a week, depending on the volume of cites. This page is RSS-enabled. Subscribe to the RSS feed using a feed reader, or RSS-enabled browser (Firefox, Safari, or IE 7) to receive automatic notices of updates. The RSS feed address is http://tarlton.webhost.utexas.edu/trademark/rss.cfm. The Library provides this service under the “fair use” provision of U.S. trademark law. Only the first page of an article will be scanned, and images will be deleted after 60 days. This service is for non-commercial, educational purposes only. If you have any comments about this service, please contact Jane O'Connell, .

Click article title to view a .pdf file of its first page.
Articles are listed in chronological order:

February 3, 2010

Author: Pamela S. Karlan Title: Constitutional Law as Trademark Citation: 43 UC Davis Law Review 385 (2009)

January 20, 2010

Author: Mark Bartholomew Title: Copyright, Trademark and Secondary Liability After Grokster Citation: 32 Columbia Journal of Law and the Arts 445 (2009) Author: Hugh Hansen, Barton Beebe, Dennis McDooe and Eric A. Prager Title: SYMPOSIUM, Panel III: Trademark Dilution and Its Effects on the Marks of Big and Small Business Citation: 19 Fordham Intellectual Property, Media and Entertainment Law Journal 1025 (2009) Author: Sunila Sreepada Title: NOTE, The New Black: Trademark Protection for Color Marks in the Fashion Industry Citation: 19 Fordham Intellectual Property, Media and Entertainment Law Journal 1131 (2009) Author: Elizabeth C. Woodard Title: NOTE, The UDRP, ADR, and Arbitration: Using Proven Solutions to Address Perceived Problems with the UDRP Citation: 19 Fordham Intellectual Property, Media and Entertainment Law Journal 1169 (2009) Author: Travis R. Wimberly Title: NOTE, Holdover Trademark Licensees and the Counterfeiting Loophole Citation: 88 Texas Law Review 415 (2009)

January 19, 2010

Author: Dan L. Burk and Brett H. McDonnell Title: Trademarks and the Boundaries of the Firm Citation: 51 William and Mary Law Review 345 (2009) Author: Katie Atkinson Title: NOTE, Rescuecom Corp. v. Google Inc.: The Second Circuit Finds Trademark Use in Meta Elements Citation: 12 Tulsa Journal of Technology and Intellectual Property 303 (2009) Author: Brandon L. Harrell Title: NOTE, Federal Circuit Tightens Standard for Proving Intent to Deceive in Trademark Fraud Cases: In re Bose Corp. Citation: 12 Tulsa Journal of Technology and Intellectual Property 313 (2009) Author: Rachel Brook Title: NOTE, The United States' Adoption of the Well-Known Foreign Mark Exception Citation: 36 Fordham Urban Law Journal 889 (2009)

January 8, 2010

Author: J. Shahar Dillbary Title: Trademarks as a Media for False Advertising Citation: 31 Cardozo Law Review 327 (2009) Author: Maria Brownell Title: NOTE, Coffee Trademark Licensing for Fanners: Brewing a Farmer-Owned Brand Citation: 14 Drake Journal of Agricultural Law 291 (2009)

December 16, 2009

Author: Elizabeth L. Rosenblatt Title: Rethinking the Parameters of Trademark Use in Entertainment Citation: 61 Florida Law Review 1011 (2009) Author: Robin N. Brenner Title: NOTES, Use It or Lose It! Burdens of Proof in Non-Use Cancellation Actions: A Call for Balance in the Trademark Laws of Thailand, Indonesia, and India Citation: 27 Cardozo Arts and Entertainment Law Journal 485 (2009)

November 18, 2009

Author: David W. Barnes Title: One Trademark Per Source Citation: 18 Texas Intellectual Property Law Journal 1 (2009) Author: David H. Bernstein and Andrew Gilden Title: No Trolls Barred: Trademark Injunctions After eBay Citation: 99 Trademark Reporter 1037 (2009) Author: Sandra Edelman Title: Delay in Filing Preliminary Injunction Motions: 2009 Edition Citation: 99 Trademark Reporter 1074 (2009) Author: E. Deborah Jay Title: Genericness Surveys in Trademark Disputes: Evolution of Species Citation: 99 Trademark Reporter 1118 (2009) Author: Thomas C. Folsom Title: Space Pirates, Hitchhikers, Guides, and the Public Interest: Transformational Trademark Law in Cyberspace Citation: 99 Trademark Reporter 1166 (2009) Author: Philipp G. Sandner Title: The Identification of Trademark Filing Strategies: Creating, Hedging, Modernizing, and Extending Brands Citation: 99 Trademark Reporter 1257 (2009)

November 4, 2009

Author: Michael Grynberg Title: Things are Worse than We Think: Trademark Defenses in a "Formalist" Age Citation: 24 Berkeley Technology Law Journal 897 (2009) Author: Chris Page Title: COMMENT, Searching for a "Use": Search Engines, Keywords, and Trademark Law Citation: 28 Temple Journal of Science,Technology and Environmental Law 93 (2009)

October 21, 2009

Author: Julia Riehm McGuffey Title: NOTE, The New Edition of New Edition: Boybands, Trademarks, and Shifting Goodwill Citation: 47 University of Louisville Law Review 167 (2008)

October 13, 2009

Author: Elizabeth K. Levin Title: NOTE, A Safe Harbor for Trademark: Reevaluating Secondary Trademark Liability after Tiffany v. eBay Citation: 24 Berkeley Technology Law Journal 491 (2009)

September 28, 2009

Author: Katya Assaf Title: Protection of trade marks against dilution: a semiotic perspective Citation: 4 Journal of Intellectual Property and Practice 643 (2009) Author: Grzegorz Pacek Title: Marks as imitations of State emblems 'from a heraldic point of view' Citation: 4 Journal of Intellectual Property and Practice 675 (2009) Author: Jeremiah Kline Title: Black and Blue: An Examination of Trademarking University Color Schemes Citation: 16 Sports Lawyers Journal 47 (2009)

September 18, 2009

Author: Megan M. Carpenter Title: Trademarks and Human Rights: Oil and Water? Or Chocolate and Peanut Butter? Citation: 99 Trademark Reporter 892 (2009) Author: Burkhart Goebel Title: Trademarks as Fundamental Rights-Europe Citation: 99 Trademark Reporter 931(2009) Author: Peter J. Chalk and Alexander Dunlop Title: Indigenous Trade Marks and Human Rights: An Australian and New Zealand Perspective Citation: 99 Trademark Reporter 956(2009) Author: David S. Welkowitz Title: Famous Marks Under the TDRA Citation: 99 Trademark Reporter 983(2009) Author: Lisa K. Krizman Title: Trademark Protection for Restaurant Owners: Having Your Cake and Trademarking It, Too Citation: 99 Trademark Reporter 1004(2009) Author: Jakkrit Kuanpoth and Daniel Robinson Title: Protection of Geographical Indications: The Case of Jasmine Rice and Thailand Citation: 3 Intellectual Property Quarterly288 (2009) Author: Joseph C. Daniels Title: NOTE, The Branding of America: The Rise of Geographic Trademarks and the Need for a Strong Fair Use Defense Citation: 94 Iowa Law Review 1703 (2009)

September 9, 2009

Author: Breann M. Hill Title: COMMENT, Achieving Protection of the Well-Known Mark in China: Is There a Lasting Solution Citation: 34 University of Dayton Law Review 281 (2009)

August 21, 2009

Author: Alexandra J. Roberts Title: New-School Trademark Dilution: Famous Among the Juvenile Consuming Public Citation: 49 IDEA: The Intellectual Property Law Review 579 (2009) Author: Sheldon W. Halpern Title: Trafficking in Trademarks: Setting Boundaries for the Uneasy Relationship Between "Property Rights" and Trademark and Publicity Rights Citation: 58 DePaul Law Review 1013 (2009) Author: James Faris Title: NOTE, The Famous Marks Exception to the Territoriality Principle in American Trademark Law Citation: 59 Case Western Reserve Law Review 451 (2009) Author: Patrick Ryan Barry Title: COMMENT, The Lanham Act's Applicability to the Internet and Keyword Advertising: Likelihood of Confusion v. Initial Interest Confusion Citation: 47 Duquesne Law Review 355 (2009) Author: Yasamine Hashemi Title: LEGAL UPDATE, Stripped Down and Revved Up: The Ninth Circuit's Clarification of the Nominative Fair Use and First Amendment Defenses to Trademark Infringement Citation: 15 Boston University Journal of Science and Technology 316 (2009)